Insights on replay, privacy, and conversion

Most websites convert between 2% and 3% of visitors — but 'average' hides enormous industry differences, from luxury retail at under 1% to insurance lead-gen touching 18%. Here are the average website conversion rates by industry for 2026, with benchmark tables, charts, device splits, and how to beat your own number.

Landing page builders make publishing easy — and leave you blind to behavior. Their dashboards count visits and form fills, but can't show where visitors clicked, how far they scrolled, or why they bounced. Here's how to add heatmap analytics and session recordings to any landing page builder, and the data-driven conversion tracking workflow that turns them into wins.

Should product reviews appear above the fold? Research from the Spiegel Center found displaying reviews can lift conversions by as much as 270% — but where and how you show them decides whether you capture that lift. Here's the evidence, the layout that works, and how to measure the impact on your own product pages.

Your traffic isn't the problem — your friction is. User session recording software shows you exactly where visitors get stuck, confused, or frustrated, so you can fix the leaks one by one. Here's the feature-by-feature playbook for using recordings, heatmaps, funnels, and live chat to double or even triple your website conversions.