Insights on replay, privacy, and conversion

Traffic is up, sales are flat — one of the most frustrating problems in marketing, and one of the most fixable. Here are the 8 reasons websites get visitors but no conversions, and the exact step-by-step diagnosis (with real dashboard walkthroughs) to find which one is costing you.

Measuring a sales funnel isn't about tracking everything — it's about tracking the dozen numbers that tell you where revenue leaks and why. Here are the 12 sales funnel metrics that matter, with formulas, realistic benchmarks, a worked example, and how to track them with behavior data.