Insights on replay, privacy, and conversion

The search query that brought a visitor to your site is the earliest — and most underused — lead scoring signal you have. A lead who arrived via 'best crm pricing comparison' is not the same as one who searched 'what is a crm', and your scoring model should know it. Here's a complete 100-point framework for scoring leads on SEO intent signals, with point tables, fully-calculated examples, thresholds, and calibration.