Insights on replay, privacy, and conversion

Every heatmap tool claims a free option — but 'free' ranges from genuinely unlimited to a demo that expires the moment you get real traffic. We put the top 5 free heatmap analytics tools through a reality check: exactly what each free plan includes, where the limits bite, and which one to install on your website in 2026.

Google Analytics counts your visitors; behavior analytics tools explain them. We ranked the top 5 website analytics tools for user behavior — heatmaps, session recordings, and visitor journeys — so you can see what your traffic numbers have been hiding.