Insights on replay, privacy, and conversion

Every heatmap tool claims a free option — but 'free' ranges from genuinely unlimited to a demo that expires the moment you get real traffic. We put the top 5 free heatmap analytics tools through a reality check: exactly what each free plan includes, where the limits bite, and which one to install on your website in 2026.

Measuring a sales funnel isn't about tracking everything — it's about tracking the dozen numbers that tell you where revenue leaks and why. Here are the 12 sales funnel metrics that matter, with formulas, realistic benchmarks, a worked example, and how to track them with behavior data.

Google Analytics counts your visitors; behavior analytics tools explain them. We ranked the top 5 website analytics tools for user behavior — heatmaps, session recordings, and visitor journeys — so you can see what your traffic numbers have been hiding.

Session replay — also called session recording — lets you watch a faithful playback of how real visitors move through your website: every click, scroll, and hesitation. Here's how it works, what it captures, why teams rely on it, and how to use it without breaking privacy rules.