The Clicktics blog
Insights on replay, privacy, and conversion
Deep dives from our engineering, product, and customer teams. Case studies, changelogs, and the occasional opinionated rant.
GuidesOct 30, 2026
What Is a Good Bounce Rate? Benchmarks by Site Type and How to Lower It
A good bounce rate is roughly 25–55% for most business sites — but blogs and landing pages often run 60–90% with nothing wrong. Here are realistic benchmarks by site type, the GA4 definition change, when a high bounce rate is fine, and the fixes that actually lower it.
TGTomás García
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