Insights on replay, privacy, and conversion

Measuring a sales funnel isn't about tracking everything — it's about tracking the dozen numbers that tell you where revenue leaks and why. Here are the 12 sales funnel metrics that matter, with formulas, realistic benchmarks, a worked example, and how to track them with behavior data.

Session replay — also called session recording — lets you watch a faithful playback of how real visitors move through your website: every click, scroll, and hesitation. Here's how it works, what it captures, why teams rely on it, and how to use it without breaking privacy rules.